Conversion Rate Optimization (P-155)

Costa Rica
Full Time
Experienced

SMASH, Who we are?
We are agents for tech professionals in Costa Rica and Colombia that help them build careers in the United States.

We believe in long-lasting relationships with our talent. We invest time getting to know them and understanding what they seek as their professional next step.

We aim to find the perfect match. As agents, we pair our talent with our US clients, not only by their technical skills but as a cultural fit. Our core competency is to find the right talent fast.

We purposefully move away from the “contractor” or “outsourcing” type of relationship. Our clients don’t want contractors or “just a service.” Neither does our talent.


Our Benefits

  • Wellness Coverage

  • Remote Work

  • Birthday day off

  • Recognition and rewards system

  • Referrals Program

  • Business skill coaching

  • English classes for Smashers and relatives

  • Learning opportunities


This position is Remote to work with a US Company; you will require to have Citizenship or a work permit from Costa Rica to apply for this role.


Role summary
You will support digital growth initiatives by managing and optimizing WordPress websites, improving search visibility, and enhancing lead conversion through digital channels. This role combines web development, SEO/SEM support, and conversion optimization to generate financing leads from online marketing efforts.


Responsibilities

  • Design, update, test, and maintain responsive WordPress websites and landing pages.

  • Troubleshoot and resolve front-end website issues.

  • Implement website layouts and updates in collaboration with design and marketing teams.

  • Support SEO initiatives including keyword optimization, content updates, and on-page improvements.

  • Assist with SEM campaigns and paid search initiatives.

  • Optimize landing pages and website elements to improve conversion rates.

  • Create and manage visual assets such as banners, graphics, and infographics.

  • Convert design mockups (Figma or Adobe XD) into functional HTML/CSS pages.

  • Prepare and optimize images and digital assets for web performance.

  • Monitor and report on website traffic, lead generation, and campaign performance.

  • Collaborate with marketing teams to improve digital user experience and engagement.


Requirements – Must-haves

  • Bachelor’s degree in Computer Science, Information Technology, Marketing, Digital Media, or related field.

  • Strong knowledge of HTML5, CSS3, and basic JavaScript.

  • Experience managing and customizing WordPress websites.

  • Familiarity with web design tools such as Figma or Adobe XD.

  • Proficiency with Adobe Creative Suite (Photoshop, Illustrator) or similar design tools.

  • Understanding of responsive design principles and web performance optimization.

  • Ability to collaborate effectively with technical and marketing teams.

  • Strong organizational skills and attention to detail.


Nice-to-haves (optional)

  • Experience with SEO tools such as SEMrush, Ahrefs, or Google Keyword Planner.

  • Exposure to SEM campaign support or digital advertising platforms.

  • Familiarity with WordPress theme customization or plugin configuration.

  • Knowledge of conversion rate optimization (CRO) strategies and landing page best practices.

  • Interest in digital marketing, lead generation, or financial services industries.


Languages

  • English B2+, Spanish C1

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